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Double victory for Schmitz Cargobull in the Image Awards ‘Best Brand’ category
Europe’s leading trailer manufacturer takes the title for the seventh time – with a top-ranking for our cooling system and tipper trailers

June 2018 – Readers once again had a clear favourite this year: Schmitz Cargobull wins the 'Best Brand' in the Trailer category. For the second time in its history, Schmitz Cargobull managed to take the top spot in both the CURTAINSIDER and REFRIGERATED SEMI-TRAILER categories. Europe’s leading trailer manufacturer thus cemented its top ranking in terms of customer recognition for the seventh time. Almost 12,700 readers of the Fernfahrer, lastauto omnibus and trans aktuell trade publications voted in the renowned Image Award from publisher ETM-Verlag. The competition was supervised by a notary.

“Winning the award in the Trailer category once again, and in both categories this year, is an outstanding result, and makes us proud. We even managed to receive over 50% of the votes in the refrigerated semi-trailer category. We would like to thank our customers for their trust and consider the prize to be confirmation of our employees’ hard work. The practice-oriented and innovative products from Schmitz Cargobull consistently prove their reliability every single day,” declared Andreas Schmitz, Chairman of the Board of Schmitz Cargobull AG, at the awards ceremony on 21 June in Stuttgart.

The trailer company also impressed readers in the Tipper category, finishing in second place overall: “We owe this success to the combination of solid engineering and personal recommendations from satisfied customers. Customers are particularly impressed with the high technical standard and the durability under demanding construction site conditions,” explained Boris Billich, CSO at Schmitz Cargobull. “At our expert days we receive important practical feedback, which our engineers then integrate into further vehicle development.”

Schmitz Cargobull's in-house development team also took second place in the Refrigeration Units category, repeating the success of 2016. “The Schmitz Cargobull transport refrigeration unit is one of the best performing cooling units on the market, having already sold over 7,500 units. With its intelligent control system and data recording, combined with the web-based monitoring system and unique proactive service management, we can provide reliable control when transporting temperature-controlled freight,” explained Andreas Schmitz.

Only just missing out on the podium, the company’s own-brand axle unit still managed to achieve an impressive fourth place. Over 1,126,000 axles have been made since production began. Currently, approximately 96% of all trailers manufactured in the Altenberge plant are equipped with Schmitz Cargobull's own axle. This amounts to over 85% throughout the entire group. This reflects the success of the ROTOS running gear among customers. Schmitz Cargobull developed and produces the unit entirely in-house.

Transparent communication with customers via the trade press, a newsletter and social media have all contributed to Schmitz Cargobull's quadruple success, and the development of the brand itself. Furthermore, expert days, plant tours and personal consultations serve to maintain direct dialogue with customers. These same customers are also the readers of the trade publications. As such, Schmitz Cargobull's outstanding rankings represent both an ongoing commitment and a motivation to continue to excel.

The readers of ETM's trade publications, lastauto omnibus, trans aktuell and FERNFAHRER, voted for the 22nd edition of the awards recognising the best commercial vehicles. The winners in the 26 categories were selected from a total of 192 brands in cooperation with DEKRA and under the supervision of a notary. The readers themselves judge the brand image and product quality. These awards represent an important industry barometer, given that the results of the survey provide tangible proof of customer opinions and preferences.

About Schmitz Cargobull

With an annual production of more than 61,000* trailers and around 6,400* employees, Schmitz Cargobull AG is Europe's leading manufacturer of semi-trailers, truck bodies and trailers for temperature-controlled freight, general cargo and bulk goods. The company achieved sales of more than € 2.2* billion in the 2017/2018 business year. As a pioneer in the industry, the North German company developed a comprehensive brand strategy early on and consistently established quality standards spanning every level: from research and development, to production and specialist services such as consulting, trailer telematics, financing, spare parts and used vehicles.

*Provisional figures for the 2017/2018 financial year. The figures for the past financial year (01/04/2017 – 31/03/2018) will be published by the Group in September 2018.


Delight over the double: from left Matthias Rathmann, Editor in Chief at trans aktuell, Andreas Schmitz, CEO at Schmitz Cargobull AG, Alexandra von Lingen, presenter. Photo credits: Karl-Heinz Augustin

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